Justin Bieber’s new album SWAG is a 21-track surprise release that dives into themes of marriage, fatherhood, and fame. It features collaborations with Gunna, Cash Cobain, Sexyy Red, and comedian Druski, blending R&B and indie sounds with raw, confessional lyrics.
The title reclaims Bieber’s early “swagger” era while showcasing a more vulnerable side. Tracks like “Walking Away” and “Go Baby” reflect his devotion to wife Hailey and son Jack, while interludes add humor and introspection. It’s his most personal project yet.